What are the essential details to solve the first SEO problems you face on a website? Here are a number of solutions that you need to consider.
A thousand problems plague the blogs and the websites do not take off because something is missing? The SEO solutions are used to this, give a hand to those who begin their adventure. How do you start working in this sector? We need a good analysis.
The starting point is clear. You need keyword research to discover the keywords to control and the competitors to fight. Then there is a need to study the basic structure to make sure that the right pages are valued.
Editorial plan, keyword analysis, on-site activities to let the Google crawler read the right resources. But what are the SEO solutions to put into practice when you need to get your Web marketing business back on track?
The topics of the post
- Difference between positioning and indexing
- How to manage the keywords of a blog or website
- How to choose the keywords to position yourself
- Position yourself in the SERP with competitive keywords
- Use light photos to speed up the site
- How to index a website or blog on Google
- Why does my site not appear on the search engine?
- How to create an SEO friendly URL for your blog
- Limit duplicate content on the same website
- Delete a site page without SEO errors
- SEO Solutions: What Are Your Questions?
Difference between positioning and indexing
The first question to be addressed among the SEO solutions useful for those starting this path: how to use the right words to understand the work done by Google?
The point is this: there is a clear difference between indexing and ranking.
Often this passage is unclear and these terms are used interchangeably. So, some ask how to improve the indexing of a website, a step that is important but is only the junction for the next one and which presses more strongly. What is the difference between indexing and ranking?
The first term means the possibility of being present in the search results. So, get Google, Yahoo, and Bing to see your publication.
The positioning, on the other hand, concerns all the on-site and off-site techniques to improve the SERP in one’s favor. And to better position the result.
1. How to manage the keywords of a blog or website?
Do you want to insert keywords into a website? The first point to manage to answer the question is strategic and concerns the understanding of good on-page SEO. In a nutshell, what is the purpose of optimizing a web page?
You have to make Google’s job easier. Improving the search engine optimization of a publication means working on the SEO positioning of one or more keywords and helping Google understand the topic addressed on the page and with what nuances.
For this reason, the SEO copywriting work takes place in the body copy and on some Google meta tags such as the meta description and title tag. This last point is possible thanks to WordPress plugins SEO by Yoast or All in One SEO Pack. The second step concerns the role of keywords within the site. Where to put the keywords?
- Title tag.
- Meta description.
- Tag H1
In these four elements, it is useful to insert the keywords related to the most important topic. Then in the various H2 and H3, you can add the correlates that bind to the main keyword and in the text, you tackle the topic naturally. How many times to insert the keyword in the text? The right number to address the topic in a lean way.
2. How to choose the keywords to position yourself?
This is one of the doubts of those who start doing a good job for positioning a site: what are the SEO solutions to choose keywords?
I usually evaluate three big factors: search volume, cost per click, and competition. The first indicates how many people type that query in a month and should be a useful element to understand how much traffic could be arriving on the website.
The second defines the cost you pay to receive a click. So, the ability of a keyword to become a source of income online. Then there is the competition indicator that tells you how many people work on the same goal?
The solution: for informative keywords (low CPC and intent aimed at deepening a non-commercial topic) you can use blog articles.
The keyword transactional (high CPC and need the player to operate) should be directed to the landing page that can transform the user into a customer. This is one of the SEO solutions for using keywords.
3. Position yourself in the SERP with competitive keywords
You have two solutions in front of you: if you have good firepower (therefore an important authority in the eyes of Google) you can aim for tempting keywords: large volumes, high CPC, and endless satisfaction.
Alternatively, you have to focus on the long tail keyword. That is, the longest keywords (three or four words) with a low CPC, minimal volume but a degree of falling competition. This way you work in a niche, a sector that belongs to you and allows you to work in a less congested Blue Ocean.
How to find profitable niches through good keyword research? I use two free SEO tools in addition to SEMrush in the paid version:
- Answer the Public.
The former is the only tool available to provide free, unencrypted search volumes and CPCs. The second is perfect for trading on the long tail keyword. Crossing the data results in good combinations for the editorial calendar.
4. Use light photos to speed up the site
The loading speed of web pages is a factor in positioning on Google. But also, an important card to play to improve the usability of your web project. One of the essential factors for speeding up WordPress?
Upload lightweight images. To do this you need to use programs to compress photos before uploading them. Type Optimizilla, the one I use. Alternatively, you can use Smush and other plugins to reduce the weight of images online.
5. How to index a website or blog on Google?
Once upon a time to enter the site on the search engine, you had to face a thousand dies and insertions in sites, portals, official Google tools. Today your problem is simple: how to index a site or a blog? Simple, upload the sitemap.
You sign up, open the Search Console and add the URL of the XML file in the specific section. You can create the sitemap with Yoast in two minutes. Done? Perfect. How to see if a site is indexed on Google? Just use the site: search operator with the address.
In this way, Google returns a series of information. For example, number of indexed pages and the time of the last crawler passage on each resource.
6. Why does my site not appear on the search engine?
Have you already followed all the instructions I just left to index a website but you still can’t see it on search engines? The site: does it give valid results?
You have to check if there is any problem capable of holding back indexing. First, check that the option to prevent search engines from showing WordPress results is not checked. This solution is found in the reading settings.
Another solution: check the robots.txt, a bad symbol is enough to close any possibility for your portal to be found on Google, Yahoo, Bing.
Like the example above: so, you’re closing the site to search engines. To verify this file just use the site URL and add the /robots.txt folder.
7. How to create an SEO friendly URL for your blog?
Starting a blog means always being faced with the usual question: how should the article permalink be? You have a series of numbers and letters (page ID). But you can do better because this is a useful factor. At what?
Google understands what a resource is about also thanks to this element. So, it’s better to simplify the URL string by making the final part customizable.
Maybe by removing the date from the permalink. Unless the content is related to the period of publication (for example in the case of an online newspaper) it is perfectly useless. Better to leave a category and post title to create an internal hierarchy, a structure that can be followed by Google and users.
8. Limit duplicate content on the same website
The best way to work: choose tags and categories with great care. In most cases, these elements become internal duplicate pages.
And therefore, problems that hinder the possibility of bringing out the resources. This is because the Google crawler wastes time reading a flood of resources that compete and generate duplicate alternatives that add no value.
I’ll give you an example: you write an article dedicated to writing a blog article and put it in the category of online writing. Then add the following tags in the post:
- Write online.
- Online writing.
- Web writing.
- Web copywriting.
These tags are pretty much the same. They will host the same articles with the category as well. Result? Many useless pages for the search engine and the user.
But above all, a flood of duplicate content. SEO solutions in this case involve a thoughtful use of tags and categories. Do not create random taxonomies and consider deleting half-empty or duplicate tags.
9. Delete a site page without SEO errors
There is a doubt: can I delete an article from the blog without having repercussions? It depends on the role of this resource; I always try to limit these situations. If possible, I try to recover the web pages by refreshing and improving them.
But sometimes there is little to do: deleting a web page becomes an obligation. What to do to avoid problems in terms of SEO and web visits? I run 3 checks:
- Do you receive organic, direct, and referral traffic?
- Do you have any placements that can be resumed?
- Are there any fake external or internal links?
If a page brings traffic, has inbound links, and positioning in the SERP better not to delete. You can think about improving it and making sure that it is again able to bring value to the site and increase the visits of the blog.
Don’t these eventualities occur and you just need to cancel? To avoid loss of visits, ranking, and credibility (it’s never nice to get the user to a 404 page) you can cancel and make a 301 redirect to the most relevant resource.
10. How to do a WordPress redirect?
You need to set the rule on the access. You don’t even know where it is? Perfect, you can use a great plugin: Redirection. Put the old URL leading to page 404, add in new, and go. Here you can also set the status 401 (gone).
SEO Solutions: What Are Your Questions?
In these steps, KissAnime has listed the typical questions of those who start a search engine optimization journey. Or simple website management, that’s it.
The doubts about this world are endless, so I leave you this question: do you have other curiosities to solve? Leave everything in the comments, we find a solution.