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Okay so I know what you’re thinking, what are SEO and SEM?
First, let me begin with stating my opinion on SEO so the necessary skills and areas of expertise can become pretty clear.
I think SEO is probably more important than SEM since it will pay more of a value to your website since people can just copy and paste your links with the idea that it might get them to return to your website.
If you’re an SEO specialist than basically all of your time is spent spent on it. You’re also involved in the SEO copy testing as well. It’s important. Don’t believe me, then read on.
But we’ll be coming back to SEM later. So let’s establish a couple of different things in SEO first.
Firstly, SEO is about developing your website’s visual link profile; which is basically a list of all the URLs of a website which is coming from a different website.
If you’re a business owner, you can do a Google brand campaign of all your websites.
If you’re creative you can create a g marketer tool for your business which will sort out all of your link profiles as well as your keywords for SEO purposes.
A second thing you can do for SEO purposes is to build links to your website.
When you have your website served up in some search engine results, you have the chance to receive a good amount of attention.
This attention leads to more page views which you can monetize by getting good advertising support from your website.
In this way you get better conversion rates because of search engine use.
However if you only want search engine partners to view your website and the results of search for your products, then basically your website won’t turn enough of a page, thus you don’t get search engine results for your products.
I also think the aspect of Google is that it’s usually more related to SEO.
Another thing to consider is you’re a small company and you don’t have the funding for regular SEO activities.
A good website designer or a website consultant or anything similar could be your saving grace.
We can go over the content and all of these here:
Another way to improve your site is through the “promotion” of your website.
You can contribute to a content group (which is basically a blog) on a blog site or a social media platform.
And this way you can expose more of your website to a wider community of potential visitors.
This is also the method which I like to use.
I’ve created a “mentionable” link; so, not only will that link be clicked, but also lots of emails will go out to my email list.
I’ve started sending my email list weekly emails about key SEO keywords, keywords which interest me in my sales. I think they’ll receive the emails so they’ll be able to get a better understanding of my website.
This way I’ll be able to get the potential visitors to visit my website and click on my link.
It’s like a three-way exchange that’s going on right now.
We were talking earlier about making sure that your website is doing the best that it can to have positive SEO.
With search engine partners seeing so many opportunities in terms of pages appearing up in organic results, they can steal your position when you have a high search query on your website.
This is why a good homepage strategy is essential for SEO purposes. You really need to have something to stand out and show your SEO skills.
A design which is a”Wow!”— is a good way to give people something to be excited about. This will give the visitors a stronger attraction to your website.
Your website should feature high-impact visuals and catchy words which are easy to be heard.
On the other hand, having a high-profile email list with marketing and emailing programs can increase your chances of seeing a good number of traffic to your website in a matter of seconds.
After I made it easy to become a member on my referral campaign program. We’re collecting new members and stats and new likes, which is a win-win!
It’s a great way to share your website with people that might be thinking of going and getting your products or services.
To conclude, you should be focusing your SEO on goal
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